Bugatti explains the analogue philosophy behind the tourbillon's interior

Bugatti has revealed the interior design of its upcoming Tourbillon hypercar, showcasing a cabin centred around analogue controls and craftsmanship inspired by watchmaking.
The design team was tasked with blending Bugatti's signature luxury and heritage with the modern safety and usability requirements of a road-legal car. Chief Interior Designer Ignacio Martínez explained that elements such as airbags, seatbelts and crash safety were key considerations throughout the design process.
A defining feature of the interior is the rejection of digital screens in favour of physical, mechanical interfaces. The design has been described as a 'digital detox', with a central display that remains hidden in the dashboard until required. Instead, the focus is on high-quality materials, including newly developed fabrics and leathers, and precise physical controls.

The centrepiece is a fully analogue instrument cluster developed in partnership with Swiss watchmakers. Featuring milled aluminium, skeletonised components and crystal displays, it draws direct inspiration from high-end timepieces. This is paired with a fixed-hub steering wheel, the rim of which rotates around a stationary centre housing the airbag and controls.
Named after a complex watchmaking mechanism, the interior of the Tourbillon aims for a timeless aesthetic, intentionally avoiding contemporary digital trends. Bugatti states that the goal was to create an interior that feels as enduring and mechanically beautiful as the watches that inspired it.








