BMW Launches Two New Premium Fragrances for Driving Enthusiasts
BMW has long been synonymous with driving pleasure, and now the brand is extending this sensory experience beyond the road with two all-new fragrances: AMBERNESS and BERGAMOOD. Designed to embody the exhilaration of driving a BMW, the fragrances combine high-end perfumery with the brand's signature passion for performance and emotion.
A Fragrance That Captures the Spirit of BMW
For BMW, driving is about more than mechanics - it is about emotion, freedom and the sheer joy of travel. Now this feeling has been captured in a bottle.
"The new BMW fragrances AMBERNESS and BERGAMOOD convey the typical BMW joy in a new way," says Stefan Karch, Head of BMW Lifestyle & Licensing. "Like the BMW brand, they are captivating, inviting and expressive. They're daily companions that emphasise the emotional connection our drivers have with their cars.
Developed in collaboration with Mavive S.p.A., a fragrance house with more than 120 years of experience, these fragrances push boundaries, just as BMW does in the automotive world.
"BMW has shaped automotive culture and we specialise in redefining fragrance experiences," said Marco Vidal, CEO of Mavive. "Together, we've created something truly unique - a fragrance that resonates with the same passion as driving a BMW."
The Scents: From Fresh & Invigorating to Sensual & Bold
Breaking away from traditional gender-based fragrances, AMBERNESS and BERGAMOOD are designed to adapt to the wearer, creating a personalised experience. Using EmotiWaves™ technology - developed by neuroscience experts at dsm-firmenich - these fragrances don't just smell incredible, they're designed to enhance emotions, much like the thrill of acceleration in a BMW M car.
AMBERNESS – A deep, sensual fragrance that evokes calm and sophistication.
Top Notes: Italian bergamot, Egyptian geranium
Heart: French clary sage, Guatemalan cardamom
Base: Madagascar vanilla, Indonesian patchouli, Haitian vetiver
BERGAMOOD – A fresh, invigorating burst of energy.
Top Notes: Italian bergamot, mandarin, pink pepper
Heart: Lavender, petitgrain
Base: Liquidambar, musk
Bottled BMW Design
The sleek, cylindrical flacons pay homage to BMW's iconic Munich headquarters with their minimalist glass construction, black BMW-embossed cap and premium metallic finish. Even the packaging is sustainably made from FSC-certified paper, in line with BMW's commitment to environmental responsibility. Available from €62 for 50ml.
Would you wear a fragrance inspired by the joy of driving? Let us know in the comments! 🚗💨
