Automotive Remarketing in Europe

Automotive remarketing involves the organised resale of vehicles that are no longer required by their original owner. In Europe, it plays a central role in the professional vehicle trade, enabling fleets, leasing companies, insurers and dealers to efficiently and transparently convert vehicles into liquidity.

Breaqs Pro supports this process by providing a digital auction platform that is tailored to the specific needs of the European market, cross-border trade and professional buyers.

What is automotive remarketing?

Automotive remarketing involves the resale of vehicles that have reached the end of their ownership or usage cycle. These vehicles are usually sold through professional channels rather than retail showrooms.

Common remarketing vehicles include:

End-of-lease cars
ex-rental vehicles
Fleet vehicles
insurance vehicles (including damaged or total-loss cars);
Bank repossessions and insolvency stock.
Dealer overstock and trade-ins

The remarketing process focuses on speed, price discovery and operational efficiency rather than retail presentation.

Automotive remarketing in the European market

Unlike single-market systems, European remarketing operates across multiple countries, each of which has its own rules.

registration rules
VAT treatment.
transport requirements.
compliance standards.

Consequently, professional remarketing platforms must facilitate cross-border transactions, accommodate international buyers, and provide transparent documentation.

Breaqs Pro is specifically designed for European automotive remarketing and features auction formats and dealer access models that reflect this.

Who uses automotive remarketing platforms?

Sellers

Leasing and fleet companies
Car rental companies
Insurance companies
Financial institutions
Professional vehicle dealers

These sellers use remarketing platforms to:

Achieve market-based pricing
Reduce holding times.
Reach international buyers.
Standardise sales processes.

Buyers

Professional car dealers
Export specialists
Refurbishment and resale businesses
Dismantlers and recyclers

Buyers benefit from access to structured inventory, transparent auction processes and cross-border sourcing opportunities.

Auction-based remarketing vs fixed-price sales

Automotive remarketing platforms usually rely on auctions to determine fair market value. Auctions allow for:

Price discovery based on real demand
Rapid turnover of inventory.
Competitive bidding across borders.

In addition to auctions, many platforms, including Breaqs Pro, support fixed-price or 'Buy Now' options for certain vehicles or inventory types.

This hybrid approach gives sellers flexibility while maintaining liquidity.

Dealer-only remarketing auctions

Dealer-only access is a key feature of professional remarketing. Certain types of inventory, such as fleet vehicles or insurance stock, are typically sold exclusively to professional buyers.

With a Breaqs Pro account, dealers can:

Participate in closed, dealer-only auctions
Source vehicles from leasing, rental and insurance sellers
Buy inventory that is not visible to private buyers.

Sellers can choose whether to offer vehicles:

To dealers only
Or to both dealers and consumers.

VAT treatment in automotive remarketing

VAT plays a significant role in European vehicle remarketing transactions. Vehicles are usually sold as one of the following:

VAT reclaimable or
Margin Scheme (VAT not reclaimable).

Correct VAT classification is essential for cross-border trade and buyer accounting. Breaqs Pro enables sellers to clearly indicate the VAT status of vehicles in their listings, helping buyers to assess the total acquisition cost before bidding.

Transport and logistics in remarketing

Most remarketing transactions involve the professional transportation of vehicles across borders. Vehicles are commonly transported:

on open or closed carriers.
as deregistered or export vehicles.

Although Breaqs does not operate its own transport fleet, the platform can assist users by connecting them with professional transport partners or by facilitating transport coordination as part of the transaction process.

Why use Breaqs Pro for automotive remarketing?

Breaqs Pro is designed for the professional vehicle remarketing sector in Europe.

It offers dealer-only and mixed auction formats.
It offers international buyer reach.
Clear VAT status indicators
Flexible sales methods (auction and Buy Now).
Support for cross-border transactions.
No vehcile listing fees
Lowest fees for buyers

The platform is designed to reduce friction between sellers and buyers while maintaining transparency and market-based pricing.

Automotive remarketing as part of a professional sales strategy

For dealers and institutional sellers, remarketing is a recurring sales channel, not a one-off activity. Digital remarketing platforms enable professional users to:

Manage recurring inventory flows
Adjust pricing strategies dynamically.
Access a broader market than local markets alone.

Breaqs Pro supports this professional approach by providing tools designed for repeat sellers and high-frequency buyers.